Debbie Sterling decided it was time to make engineering toys that appeal to girls, so she founded a new kind of toy company called GoldieBlox. Her Kickstarter campaign was fully funded in 5 days. This observation of hers struck me:

How do you get girls to like a construction toys? It all came down to one simple thing: boys like building and girls like reading.

You can pre-order the toys now with the first deliveries set for April 2013.